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How has COVID-19 influenced e-Commerce businesses?

by Hubspot System

Published at 2021-02-15 17:57

The global pandemic of COVID-19 has literally changed the world we live and do business in. People and businesses worldwide were affected by the outbreak of coronavirus and will have implications that will last for years to come.

The situation changed rapidly – restaurants, movie theatres, gyms, and bars in all major cities shut down business temporarily and professionals ended up working remotely.

People are coming to terms with this new reality and now a digital store or outlet for your brand is not a choice but a reality to face.

Coronavirus and Excess Consumption

As physical shops shut down temporarily, people turned their attention to online stores. A recent study showed that "an average consumer spends 1 hour more per day online after the advent of COVID-19." Consumption of digital media has also increased rapidly on streaming platforms like Amazon Prime, and Netflix.

While the eCommerce industry grew by 18% in 2020, consumer interactions with brands have increased by 60% online and 40% offline. This indicates how crucial and profitable 2021 will be for businesses investing in online strategies.

Doubling on The Marketing

One of the first things that businesses were force to do was to turn their attention to the web. Deploying an e-commerce feature quickly on their website and online marketing seemed to be the the move.

There is no going backwards anymore. Rather than expecting the storm to pass, businesses need to start thinking about adapting to this change and focus more on digital campaigns.

To Sum up

It is safe to say that COVID-19 has allowed business owners to dive deeper into the eCommerce world and realize what it brings to the table. Customers have changed their buying habits and started appreciating the stay-at-home lifestyles. All in all, if your business still hasn't made its mark on the digital space, it's missing out on key opportunities.

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